IrisBoard — Digital Signage

The screen at the register, turned into managed media — and more.

IrisBoard is hardware that clips onto any TV or monitor, plus the software that turns it into a screen you can schedule, update and monitor remotely — across one store or a thousand.

The idea

Every screen in every store, run from one dashboard.

Retail media only works if it's reliable: the right campaign, on the right screen, every day, without someone driving to the store to check. IrisBoard turns ordinary televisions into a managed network — content pushed remotely, performance visible from anywhere, and a system that tells you the moment a screen goes dark instead of a customer noticing first.

The value, in numbers

What IrisBoard brings to the media budget, not just the wall.

A screen only earns its keep if it's actually running the right thing, reliably.

+30%

Higher campaign recall

Synced, always-on displays with monitored uptime outperform screens nobody's watching.

-70%

Fewer manual site visits

Remote health checks replace driving out to see if a screen is still working.

Minutes

To push a live update

An updated campaign reaches every assigned screen at once, not on the next site visit.

24/7

Fleet health monitoring

Every screen checks in continuously — a fault surfaces before a customer notices it.

-25%

Lower content-ops overhead

Centralized scheduling replaces per-store manual updates and spreadsheet tracking.

1 device

Doubles as a sensor node

The same unit can carry AetherFlow sensors, extending value beyond the screen.

*Indicative figures based on typical deployments — actual impact depends on fleet size and campaign mix.

Building a campaign

From a folder of photos and clips to a live screen, in a few clicks.

Mix images and video in the same campaign, lay them out, set when each one plays, and push it out — no editing software, no manual file transfers to individual devices.

1. Add media
2. Design the campaign
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3. Set the schedule
4. Live on screen
-20% TODAY
$49.99
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Hardware

One small device. Any screen you already have.

Retailers don't need to buy new "smart" screens. The IrisBoard unit connects to any standard TV or monitor and handles everything from there — pulling content, playing it on schedule, and reporting back that it's alive.

Because we build the device and the software behind it together, install is genuinely simple: mount the unit, connect it to power and the screen, and it's ready to be assigned a campaign.

IRISBOARD UNIT CLIPS ONTO ANY EXISTING TV OR MONITOR
Fleet management

Content, scheduling and health — for every screen, at once.

One dashboard covers the whole fleet, however many screens it grows to.

Upload once, push everywhere

Add campaign images centrally; they reach every assigned screen automatically.

Schedule by store or group

Run different campaigns in different regions, categories or individual locations.

Know the moment one goes dark

Every screen checks in regularly; a missed check-in flags it before a customer notices.

Beyond signage

Every IrisBoard unit can grow into more than a screen.

The same device is a small computer sitting at the point of sale — so it can be equipped with add-on modules that turn it into a multi-purpose IoT node, not just a display.

IRISBOARD UNIT AUDIENCE RECOGNITION AUDIENCE COUNTING AI SMART SCHEDULING AETHERFLOW SENSOR NODE

Audience counting

Estimate footfall and dwell time at the screen — aggregate traffic numbers, not individual tracking.

Privacy-safe recognition

General audience categories to inform content, with no individual data stored — only anonymized, aggregated statistics.

AI-driven scheduling

Content adapts automatically to the kind of audience currently in front of the screen.

An AetherFlow sensor node

The same unit can carry AetherFlow sensors, extending the network beyond signage into general facility monitoring.

Where it runs today

Live, paid retail media — not a pilot.

IrisBoard is already running campaigns in stores where the screen matters more than most: regulated, high-attention categories where a reliable, monitored display is the difference between a campaign that ran and one a compliance report has to explain.

Philip Morris International — retail campaigns British American Tobacco — retail campaigns Tobacco & pharmacy point of sale
What's next

Turning screens into a measurable channel.

Advanced scheduling

Finer-grained, rules-based scheduling across devices, locations and campaign priority.

Deeper viewer analytics

Richer audience reporting on top of the counting and recognition add-ons, feeding monthly customer reports.

QR code tracking

A unique, watermark-embedded QR code per campaign image, logging every scan before redirecting — turning a static display into a channel with a conversion rate.

Get IrisBoard in your stores

Ready to put media where the decision happens?

We'll scope the fleet size, screen placement and campaign requirements together, then handle the hardware, the rollout and the dashboard.